How Content Improves Your Law Firm

When you look into what makes a great website, you will see a similar topic pop up time and again: you must have engaging content!  In a highly competitive industry, such as acting as a personal injury attorney, it’s even more important to have excellent content that people want to read.

Personal injury attorney copywriter

That isn’t always as easy as it sounds.  You know how your practice works.  You know that people need your services.  But creating engaging content that they want to read is often a lot harder to do than it first appears.  Not to mention the time it takes to write it!

Today, let’s go through 3 points where your content can improve dramatically to draw in those clients.

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Revenue Sharing Sites Still Suck

SEO in BillingsI am always on the lookout for places where I can share knowledge, and hopefully earn a backlink or two.  Unfortunately there are many sites out there that seem promising, but end up being a huge drain on your time.  HubPages is one of those sites: big promises, little delivery.

While I have never been a fan of revenue sharing sites, I am a fan of getting my name out there and earning backlinks.  The promise of “residual income” is enticing, but ends up being far from what you should ever actually work for.

Here are the results of my experiment to see how things went over there.

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Internal LinksWhen you are search engine optimizing your website, you know that content is king. Having a lot of high quality, unique content is what will help Google to track your site the easiest, and it will boost you up the search engine ranks the quickest. However, you also know that there are many other aspects to SEO like backlinks, tags, and sharing your content on social media.

One big aspect, however, that many people miss, is the benefit of internal site links.

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Latent Semantic Indexing

The related words at the bottom of Google are due to LSI

Latent Semantic Indexing, or LSI, is not a new concept. It has been around for decades, long before Google or even the Internet became a thing. It is, however, a relatively new method of categorizing your content, and showing relevant results in the search engines. LSI is something that every website owner, content writer, and SEO specialist needs to be aware of. Fortunately, it is done naturally when we speak. More »

revenue sharing sitesMany aspiring writers get sucked into the hollow promises of revenue sharing sites. They start their journey toward earning money online by Googling a variety of keywords. The revenue sharing sites pop up first, and they see that they can write, have their own name on the work, and not worry about building their own website. On the surface it sounds like a great deal.

Unfortunately these sites offer a lot of hollow promises. When you get into the details of them, you are often left writing for free.

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Social Media

Here are two unlikely friends.

One of the best ways to bring traffic to your website is by sharing on social media. Now if you just share with your friends on Facebook, you might be able to garner a few hundred extra clicks here and there, but if you can get your friends to share and retweet, that is where you gather thousands of page views per day. But there are a few tricks to help increase those shares, and there methods that work better than others to get those shares, clicks, and views. More »

website views

Get them on the hook

If you are a blogger you know that you need people to read your website.  Without readers there is no hope of earning money from advertising, there is no hope of sustainability, and you might as well be scribbling in your journal before you tuck it under your bed at night.  But the bane of many bloggers is getting people to actually come to their site, read their content, and click on their advertisers or buy their books and programs.  So how do you get people to visit your site and ultimately provide you an income?  The process is fairly simple; in fact, you only need to do one thing. More »

writingI worked in the financial services industry for a number of years. I saw all sorts of people come through the door, and I talked to people in a number of different financial positions. There were those making several million dollars per year, and there were those making $12 per hour. I discovered that those who were on the lower end of the spectrum often complained about not making enough money. I know this because I was in precisely the same boat. I wanted to make more money, but every time I would bring up the idea of a raise with my boss he would talk about how I’m not doing the quality of work that deserved a raise. Instead of arguing, I branched out on my own. More »

ContentIf you’re like me, you have about a million projects going on all at once. Personally I am in the process of tearing out the basement walls to update and add insulation, I’m building a workbench for my woodshop, I have my content development work, I take care of my two year old, and I took two weeks off of most of that to put a new roof on the house. Suffice to say that sometimes things get pushed to the side that I really shouldn’t push to the side. Namely, I have hardly updated my website. As a writer and SEO specialist in Billings, Montana, I know that I shouldn’t push it to the side, but often I do. More »

Ruby over Billings MontanaWhenever I write a post for my website, I try to include at least one image. It’s important for a number of different reasons ranging from easily shared on Pinterest, to more appealing to look at, to helping break up text while you read, to helping with search engine optimization. While I try to keep the image at least somewhat relevant to what I am writing about, for instance the main image with this is a picture of a my pet Scottie dog with the city of Billings, Montana (where I make a living as a writer) in the background (see now it’s relevant), it is sometimes hard to find a picture that relates to your content. That is where stock image websites come in handy. More »