There’s an epidemic going on right now.
People seem to think that their bio is where they stuff all the boring crap that nobody really cares about.
They talk about where they went to school, how many kids they have, where they earned their degree, and the fact that they play golf on the weekends. It’s boring, it’s lame, and it almost always makes me NOT want to do business with them.
That’s why I’ve dedicated a big part of my writing career to making people sound really, really badass.
Sure we can weave some of that stuff into your bio, because sometimes it’s important stuff. But the biggest focus is going to be on how amazing you are, how cool you are, and how awesome it would be to work with you. The goal is that when someone is done reading about you, they think, “Damn, this person is really cool, I need to get to know them!”
When you want to sound badass, you need a copywriter that makes you sound badass.