Make your Business Stand Out
In the book of Matthew, Jesus talks about how Christians should position themselves in society. He compares us to salt (a common ingredient that had a wide variety of uses in an age before refrigeration was available), and how if we’re not going to do the job correctly, then what use are we?
Jesus goes on to compare us to the light of the world. He says in Matthew 5:14 that, “a city on a hill cannot be hidden.” It’s a great analogy that we should let the love of Jesus shine so brightly in our lives that we cannot hide it; and others ask why we are different. But we can expand those principles to a business standpoint as well.
Let Your Business Light Shine
If you’re a professional, or you run a business, you want people to know who you are and what you offer. You want to be highly visible; in fact you likely pay money in various advertisement capacities so that people are able to see your business.
When running your business, you are going to have to have a certain level of transparency. While there are business secrets to maintain, a good portion of what you do will be open to the public so that they can see what kind of a business you run.
In business, you will end up as a city on a hill, regardless of whether you want to be or not. There are very few businesses that operate without people knowing about them, and if they do, they generally aren’t around for long.
What Light will You Shine?
When you’re doing your day-to-day business operations, what sort of values do you follow? Are you willing to compromise on your nevers when you’re in pursuit of a dollar? Or do you operate your business with a principle of uncompromising integrity?
When you go to work, you have choices. You can cut corners, sacrifice integrity, and you can likely make a lot of money. However, as your hill gets built higher and higher, people are going to see you for the business that you are. Your light is going to shine in such a way that it’s going to turn people off. Your business and your career will end up suffering because you have decided to shine the wrong light; your reputation will catch up with you.
If you make the decision every day to do the right thing because it’s the right thing to do. If you have a standard of uncompromising integrity, you may lose some business in the short run. However, over time you will be seen as a leader and an expert. Your business will grow; the light that you shine will be one of a business built on solid core values. When the other businesses that depict a negative light start to be seen for who they really are, your business will end up growing.
I Choose to Shine a Positive Light
As a writer in Billings, MT, my goal is to provide the highest quality work for my clients as possible. I choose not to cut corners, not to do anything behind the scenes that I wouldn’t want the public to see, and to never come close to the illegal or questionable realm. I do the right thing for the client the right way every time, because I want my light to shine from the hill tops.
What color do you choose for your light to shine?