Advertising Strategies Proven to Be Highly Effective
This is a contributed post and may contain affiliate links. The thoughts and ideas expressed may not be exactly what the writer Scott Sery believes. But he did read it, and signed off on it, so it’s at least pretty close.
Advertising is considerably different from how it was in the past. This has mostly been driven by innovations in smartphone technology; the fact that most people run their lives out of a supercomputer in their pocket offers ample opportunity for businesses to reach people in new ways.
That said, understanding how to tap into the new technology can be a bit of a minefield. There are so many potential avenues to go down that things get overwhelming fast, and it usually isn’t immediately apparent which sort of advertising will be best for your specific situation.
In this short article, you’ll learn about some of the most popular and effective strategies you can start using today to increase your reach.
The Power of Social Media Marketing
Social media is becoming a necessity for those wishing to advertise. The vast majority of people who own a smartphone have Facebook, Instagram, or TikTok downloaded, and usually, they have all three.
Gone are the days when social media was almost entirely for connecting with friends (and playing games). Today, these systems offer businesses the potential to communicate new ideas with customers at a greater capacity than ever before, and by employing short-form video, eye-catching infographics, and strategically placed pictures, your marketing can have a much bigger impact.
One of the best things about social media marketing is that it’s free: start making your own content now and see how it performs – the number of likes and comments will give you a good idea of what’s working and what isn’t.
The Benefits of Long-Form Video
Social media marketing may reign supreme, but an often underutilized form of advertising is long-form video. These are typically videos lasting longer than 10 minutes, and they’re a great way of offering deeper insights into the products you’re selling. They can then be added to platforms like YouTube as advertisements on other videos, or as a key part of your website.
While short-form content can typically be shot on a smartphone, for longer videos, it pays to approach a professional video production company. They have the experience (and the gear) to make something truly special.
Email Marketing is Still a Great Option
While email marketing is one of the older forms of digital advertising, it’s still just as powerful as ever. In fact, it may be even better than it was in the past.
People now have access to their emails at all times, and with notifications often being turned on by default, you have the opportunity to quickly and easily grab your customer’s attention with a snappy ad. These usually work best for offering special deals and promotions, and informing your customers of any changes they might benefit from knowing.
How are You Advertising?
Advertising can be a complex beast, particularly in today’s day and age. It’ll take some time to get up and running, but stay consistent and work on diversifying your marketing streams to include several different platforms, and you’ll have the best shot possible at increasing your sales.