Perfection is Something to be Achieved
There are many people out there that will criticize you when you say that you’re striving for perfection. They say it is unattainable so why bother? They say that you’re only setting yourself up for failure. They say that you should strive to be the best you can possibly be because that is what you will be (which is rubbish and simply means good enough is good enough if that’s what you want). To me good enough is never good enough. Perfection is the only way to go.
“Perfection is not attainable. But if we chase perfection, we can catch excellence.”
Striving For Perfection
You can never be perfect. That’s true. But that shouldn’t hold you back from your dreams and goals. Imagine if the Wright Brothers believed everyone that said man could never fly? Imagine if any inventor believed the naysayers. We would all still be wondering how to create fire.
Perfection is not attainable. But we should strive for it. Here’s how you can strive to be perfect.
Setting Yourself Up for Excellence
A few weeks ago I wrote about the cheapest and most effective marketing plan you can create. In fact, this plan pays you to market your own business! In essence, your work, when done to perfection, is what will drive more business your way than any other marketing plan around.
Consider this: Mr. Coke and Mr. Pepsi both have a brilliant idea. They will make carbonated sugary beverages with a caramel syrup base. They will call it cola. Mr. Coke spends a lot of time and money making sure his product is absolutely perfect; from taste, to design, to size, to how the bottle feels in your hand. Mr. Pepsi rushes through things making a product that’s “okay” and dumps a bunch of money into advertising.
At the end of the first year which company do you think has better sales? What about at the end of the second year when people have started talking about how great Mr.Coke’s product is, and how “meh” Mr. Pepsi’s product is?
Mr. Coke was striving for the perfect soft drink. He achieved an excellent one, and word of mouth spread like wildfire. Mr. Pepsi knew that perfection was unattainable so he strove for “good enough” and used clever marketing to woo people over.
The 6 steps to perfection.
1 – Before you tackle a project, ask yourself what you would be doing if this project was worth $1 million.
2 – When planning a project, ask yourself what you would do differently if this project’s failure meant you lost your house.
3 – When working on a project, ask yourself if you were paying for this, would you appreciate the quality of work that has gone into it?
4 – When working on a project, ask yourself if this is something you would want every single person to see.
5 – When finalizing a project, ask yourself if you were writing a check for this, would you write it without hesitation.
6 – When finalizing a project, ask yourself if you are happy with the results; are they perfect?
Your gut feeling is tremendously accurate. When you go into any activity, project, or job, listen to what your gut has to say. If it’s not perfect, strive to make it so.
Are You Striving for Perfection?
As a content marketer in Billings, my goal is to make sure that my clients look good. I strive for perfection, so that even if I miss I can achieve excellence. And that translates into happy clients that will stick around for many years.
I will not settle for less than perfect.