Is Your Web Traffic Where You Want it?
This is a contributed post and may contain affiliate links. The thoughts and ideas expressed may not be exactly what the ghostwriter Scott Sery believes. But he did read it, and signed off on it, so it’s at least pretty close.
It feels like online businesses, professionals, or anyone with a website is in a constant battle for web traffic. You’re searching for clicks in a bid to promote your products, services, or content. It’s easier said than done, despite the fact that billions of people search the web every single day. Finding your target market is the key to generating web traffic that converts – but what are the best ways to focus on driving clicks to your site?
The three statistics in this guide will blow your mind wide open as they reveal some telling evidence about web traffic in the modern era. You’ll see how most websites generate the most traffic, along with the key sources to zero in on. Use this to revamp your marketing strategy and see a huge influx in web traffic from now on!
Over 65% of web traffic comes from mobile devices
For years, desktop devices were the biggest traffic source on the internet. Despite loads of people using mobile devices, research showed that desktops remained the king – but this is no longer the case.
New reports from Similarweb demonstrate that 67.48% of all online traffic comes through mobile devices. Only 30.92% comes from desktops, showing a significant shift between the platforms. It tells you one massive thing: people are using mobile devices to search for businesses, services, and websites more than ever before.
Why is this important?
Because search engines will have different ranking algorithms for mobile and desktop results. Most notably, if your website isn’t mobile-friendly, it’ll get hit with a rankings drop and be harder for people to find on mobile devices. Search engine results are all about directing users to the most relevant sites with the best user experience. A site that’s not built for mobile devices can’t offer this, hence the bump down the rankings.
If you haven’t already done this, then be sure to adapt your website so it works across all mobile platforms. Thankfully, most modern website builders will automatically do this for you, so it’s not as hard as it seems. You should also focus on improving your website for mobile searches, which means looking into the following:
- Targeting location-based searches
- Using keywords with more intent
- Implementing long-tail keywords to target mobile voice search
Google generates 92.96% of global online traffic
Search engine optimization will always be a crucial consideration for generating web traffic. A quick recap of this is that it’s when you prepare your website to perform well in search engine results pages. In other words, it’s set up to rank highly because the search engine sees it as a valuable resource for users making certain queries.
Whether you’re trying to increase online sales, get people to read your content, or generate sign-ups for an email list, SEO is an important way to drive traffic to your website. The big question on everyone’s lips is which search engines you should focus on. Different ones may use different algorithms, meaning your performance in Bing could differ from your performance in Google.
There’s really only one answer to this question: Google. 92.96% of all traffic comes from Google – and nearly 70% of online experiences start with a Google search. It is easily the biggest search engine in the world, and there’s almost no point in focusing on anything else.
Your task is to understand the Google algorithm and figure out how to perform well in this particular search engine. The goal is to optimize your web pages to appear on the first page of results. Why? Because under 1% of users will visit Google’s second page. That’s a crazy statistic, but it drives home the importance of having good SEO for Google.
PPC traffic converts 50% better than organic traffic
While SEO is essential for gaining traffic, you can’t neglect the benefits of PPC ads. For those who don’t know, a PPC ad is a sponsored link in the Google search results. You bid an amount of money for your website to be shown and will pay for every click it generates. Working with a PPC agency will help you figure out the best strategy to ensure you’re not wasting money on pointless search ads.
Evidence suggests that PPC doesn’t generate as much traffic as organic searches – but it does convert at a much higher rate. A study found PPC ads convert 50% better than organic traffic, proving that you need to focus on it for the best results. It’ll help you find more traffic, but a targeted PPC campaign holds the secret to converting this traffic and getting it to do what you want.
Taking all of this into account, if you want to improve your online visibility, you need to do three key things. Optimize your website for mobile searches, focus on Google SEO, and implement a strategic PPC campaign for optimal conversions!