Back in May I sat down and looked at my schedule.  I thought, “Hmm, times are a bit slow, and traffic to my site has dipped lately.  I should write a blog every single day for an entire year!”  I knew that consistent writing would help the traffic, what I didn’t know is if I could really have the dedication to create content for an entire year.

I made it almost a month before I missed some days.

Granted I decided just before Memorial Day weekend to tackle this task, and without really considering summer travel, backpacking trips, a trip to the Achieve Systems conference, and all the rest, I probably started at precisely the worst possible time.  There was, however, some great lessons learned during that time.

Planning Ahead Helps Tremendously

Most of my tasks are pretty well mapped out before I start.  That’s just how I operate and how I feel better about what’s coming up.  So, before I dove into 365 days of blogging, I came up with 365 different blog topics.  Some are concepts I’ve touched on before, some are new(ish) concepts.  I came up with ideas about writing your book and hiring a ghostwriter.  I came up with ideas about blogs, newsletters, running a business, and sprinkled in some Biblical concepts and how they can relate to life (and entrepreneurship and business mostly) in today’s world.

I did use AI the right way to do this.  A few quick and easy prompts into ChatGPT and I had the bulk of what I needed to create a content calendar that would get me through the year.  In case you’re wondering, all I had to do was tell the AI overlords, “Please look through my site, www.scottsery.com/blog, and map out 365 unique blog topics that relate to things I talk about often.”

The robot, of course, sort of did what I asked and came up with around 175 topics and some of them were absolute crap.  So, I prompted again and said “Come up with 100 Bible verses that have business or entrepreneur concepts that can be applied to a business today.”  That got me even closer, and then I filled in the rest by hand with ideas that I’ve already been bonking around in my noggin.

Key takeaway: when you have a list of what to do, it’s just a matter of doing it.

A Few Weeks of Consistent Writing Raises Ranks

Sometimes writing is easy.  You sit down, the topic is something you have a lot to say about, and your fingers fly as fast as possible as you try to get all of your thoughts out quickly.

Other times it’s not so easy.

When the words are flowing nicely, you can get more than one blog done in the day and schedule it to post at a later date.  Great for those weekends or times you’ll be away.  No need to manage the site, it just runs all in the background.

That consistent writing is essential to ranking well on Google.  No matter your industry, you need to stand out.  To do that, you have to have a ton of great content out there.  The best part is that not very many businesses actually do this.

Yes, blogging has seen a little comeback among major corporations.  They saw their traffic decline and knew they could bring it back up with some good blog posts.  However, smaller and more local businesses often don’t even have a spot on their site for a blog.  If they do, they haven’t updated in a long time and it’s sporadic at best.  Some try to us AI to generate trash articles to have something going out.  But Google is catching on and the rumor is that LLM generated content is going to start hurting sites.  As a writer, I’m kind of happy about that.

Key takeaway: You’ll start seeing more traffic quickly when you blog daily.

You Don’t Need Daily Blogs

After almost a month of daily blogs (I think I hit 29 days in a row or something like that), I slacked off.  I would update still, but not as often and not regularly.  There would be a week or two in there that nothing got posted.

However, I would keep checking my analytics to see what was happening.  Would my traffic drop dramatically when I stopped, or would that consistent writing help me coast for a while?

The good news is that traffic actually kept climbing.  You can see in the screen shots the big dip at the beginning of 2025 and then the steady climb back out of that hole.  I don’t have a lot of traffic, definitely not even close to tens of thousands of visitors per day.

I do, however, see more traffic now.