If you are a business owner, you know that you are constantly selling. Even if you don’t feel like you’re selling, you know that you are. But what does that look like? How do you know if you’re being a good salesman, or if you’re just talking so nobody hears you? Here are some key points when you are always trying to sell.
You are Selling to your Investors
When you first came up with your idea, you had to sell it to those investing in your business. But it goes even deeper than that. Before you launch your business you have to sell it to yourself. There was something about it that made you believe it was a good investment of your time, energy, and money. Why did you decide this was a good business idea?
When you have it narrowed down to why this idea will work and generate an income, then you can take the idea to your investors. Those investors may be friends and family who all pitch in to help you with startup costs. They may be venture capitalists with vast resources that purchase an equity stake in your company. Or the investor may simply be a bank that is giving you a small business loan.
You have to sell yourself, and then your investors.
You are Selling to your Employees
By very nature, and employee must earn you money. If your employee costs $12 per hour and earns you $10 per hour, there is no reason to keep that person on-board (aside from a short training period where it is expected that they will cost money before they make money). The problem is that you didn’t sell the employee on why they should work for you.
The employee’s biggest motivator will be money. Employees have their job because they need to earn a living. But what keeps them happy and coming back to work day after day (instead of finding a new job) is that they have been sold on how great the company is. They want the company to succeed so that they can say they are part of an amazing company.
You have to sell your employees in order to build the business.
You are Selling to your Clients
When people think of selling, they think of selling a product or service to a client or customer. This is way down the line of sales and is actually an entirely different ballgame than the rest of the selling that you will do. Earlier on in business you are selling an idea and inspiration. Now you are selling your product and service to bring in money. It takes a whole new skill set, one that many business owners don’t actually have.
Which isn’t really a problem, because you can buy that skill set. You can sell your idea to a sales rep, train him or her, and then they will be able to do the selling of the product. In the end, you get the best of both worlds even though you’re not a “salesman.”
Always be Selling
If you ever stop selling, you are almost guaranteed that your business will go under. You have to keep your employees excited, keep your investors on board, keep your clients and customers happy, and most importantly, you have to keep yourself convinced that your business is worthwhile. If you stop selling in any of the areas, you are setting foot on the slippery slope which results in bankruptcy.
Are you selling?
I am a copywriter and SEO expert in Billings, Montana. I am always selling even when I don’t want to be. If you want your website to be ranked higher on Google, and ultimately get more traffic, email me or call me at 406.860.4407 and let me deliver my “pitch.” Don’t worry, I’m not a salesman; I’ll only give you the facts.