This Website Mistake is Easy to Fix
Why is a thousand-dollar mistake? I don’t know, because that’s a nice easy round number? I suppose it boils down to what you offer. A big offer with a $50,000 product, well, that’s a bigger number than a grand. A smaller offer with a $99 product? Well, 10 of them and you’re at a grand.
Let’s jump into the brass tacks of this thing.
What is the Big Mistake Businesses Make?
Let’s set this up in a historical manner, shall we?
Way back in the day, literally dozens of years ago, the internet was born to a happy couple – Al Gore and someone else.
In the beginning not many people knew about it, and even those who did weren’t sure how to access this abundant World Wide Web of knowledge. And that’s what it was, a way to share the knowledge of the world accessible from just about anywhere.
However, as with all things, money crept into the internet. Now, ads are everywhere, algorithms rule our lives, and most of us spend the bulk of our internet time not learning things, but rather arguing politics on social media.
Before the modern internet came into place, a business that had a website was light years ahead of those who did not. People who were looking for a particular product or service merely had to choose between the two or three companies that had a web presence and offered the best rates. Life was good.
Now, however, almost everyone has a website. Shoot, even grandmas have sites where they can post their latest baking adventures; and they don’t even monetize them.
So, with all this competition, things need to be a bit cutthroat. And if you’re making this million-dollar mistake (I just upped the ante), then you gotta do better.
A lot of websites don’t convert readers into customers. Despite having a strong product or service, and knowing what they do and doing it well, the conversions aren’t there.
Why not? Because their message isn’t:
- Clear
- Compelling
- Customer-focused
They get discombobulated by using big words and obfuscating the reader (they get all mixed up by mixing up the reader).
How do We Fix that Mistake?
If your website isn’t converting like you hope, it’s likely that you’re missing the mark on at least one of the three C’s (similar to the Seven Seas, but only three of them). And I’ll give you the simple, most straightforward, easiest way to fix that.
Look at what you offer, and jot down every feature that you’re currently trying to sell with.
Now, look at all those features, and write down which problem they solve.
Then, convert those problems into benefits (in the words of the great Willy Wanka “Strike that, reverse it”).
Example time.
Let’s suppose you sell offroading accessories for Jeeps and Toyotas and the beautiful and highly underappreciated vehicle from the early to mid 1980’s, the AMC Eagle. Your current messaging may talk about:
- Running boards
- Full sized spare tire mounts
- Roof top baskets
- Big ass bumpers with winches
- Maxtrax (extreme and light)
That’s great, but unless I’m specifically looking for those things, why would I WANT to buy them from you? So, let’s see what problem they solve:
- Scratched up doors and nowhere to step
- Gotta stuff that full sized spare in the back seat
- Get the gear out of the trunk (and back seat)
- Bonking into trees does damage, sliding off means you can’t get out
- Stuck in the snow or sand, these things provide grip
Nifty. Now, let’s combine those problems with the product, and come up with some benefits.
- Protect your rig and make it easier to access
- Free up the seats for more passengers
- Free up the trunk to haul dead bodies (I mean keep your gear inside)
- Protect your rig and have safe recovery options
- Quit spending hours trying to dig yourself out
Suddenly you go from selling accessories, to selling a more enjoyable experience while the customer is bajaing through the Baja California.
Why is a Bonafide Copywriter Necessary?
Because unlike my example here, real life isn’t always that simple. And if you’re running a business, do you want to sit down and plot out all of this? Do you really want to try to separate yourself from the business, look at it from an outside the box perspective (or in my case, often an outside the outside the box perspective)? Or do you want to swap stories of overlanding, offroading, and how you took a simple rig to a sick rig and then have the customer write you a check for ten G’s?
What can Scott Sery, the Best Copywriter in the World, Do for You?
I’ve spent my career developing the skills to effectively and efficiently change your messaging into something that converts. You do what you love and do well, leave the words to me.
Because in the end, you’ll have prose that fits your style (even if it’s very different from mine), and one that connects with your audience.
Skip the Website Mistake; Convert more with Scott Sery
At this point I know your head is bobbing along, and you’re saying “Yes! Yes! I want that!”
And I’m saying, “Cool.” Because I have this extreme fear that if I look overly excited then you’ll think I’m a weirdo who just wants you to spend money with me and so I extremely overcompensate.
I probably shouldn’t have shared that. Probably my biggest website mistake right there.
Anyway, let’s chat about what you have going on, let’s see how the right words can solve your ten-billion-dollar mistake. Email works swell. Texting works swell. Or just set up an appointment on my Calendly.